ZUID's impact statement

Marketing brainprint

Everything you send into the world as a brand leaves traces. Not only commercially, but psychologically, socially, and culturally. We call this long-term impact the marketing brainprint. At ZUID, we take that responsibility seriously. That's why we always assess our work on themes that go beyond reach or turnover alone.

Strategy

We build brands that are sustainable and future-oriented (purpose driven) from their core. We use the 17 Sustainable Development Goals as a guide. We assess brands on their impact (green, orange or red) and look at ESG criteria.

Marketing

We make marketing resources and campaigns more sustainable. From events, merchandise, and packaging to creative productions, hosting, and influencer marketing. We measure the CO₂ emissions of campaigns and offer concrete, greener alternatives.

Campaigns & Content

We consciously choose the green route: positive, future-oriented, and with the power of storytelling. We communicate honestly and transparently, without greenwashing or false solutions. This is how we create content that is both impactful and future-proof.

Shared responsibility

Real impact is created together. That's why we always involve our clients in decisions about sustainability. We start with a baseline measurement: where is your brand now and where do you want to go? From there, we determine the route. We don't impose anything that doesn't match your DNA, but we also don't shy away from challenging you if we think there's room for improvement.

Disclaimer

Our approach is based on an in-depth programme in Sustainable Marketing at Cambridge University. This gave our team the latest insights and a solid foundation. But to be honest: with a subjects like the future, you're never done. We learn something new every day and are always open to ideas, suggestions and feedback.