Webflow vs WordPress

Which CMS fits your business?

ZUID does a fair comparison between WordPress and Webflow, based on performance, management, costs and marketing impact. Find out which CMS best supports your business.

In one glance

The best choice for marketing teams that want speed, design freedom and minimal dependency on developers.

If velocity and scrutiny are important → Webflow

The right choice if you're dependent on specific plugins or can't let go of your existing WordPress architecture.

When legacy or custom plugins are leading → WordPress

For whom is this interesting?

This comparison is interesting if you:

considering a new website
are responsible for marketing and growth
crashes in maintenance, plugins, or performance
doubts between flexibility and stability

Webflow vs WordPress — The comparison

Component

Convenience

Intuitive, structured, plug and play

Depends on set-up

Costs (3-5 years)

Predictable

Higher than expected through maintenance and fixes

Scalability

Very high, suitable for marketing websites

Possible, but complex

Dependency on development

Layer

Medium to high

Time to market

Super fast, without development intervention

Depends on themes, plugins, and configuration

Maintenance

Virtually unnecessary

Ongoing updates

Design freedom

Everything is possible, no theme restrictions

Limited by themes or customization

Use by marketing

Marketing can adjust and update independently

Development is often required

Performance

Fast by default (CDN, hosting included)

Depends on hosting and optimizations

Hosting & security

Automatically included and controlled

Self-manage updates, security and backups

SEO opportunities

outstanding

Good, but plugin dependent

Plugins/extensions

Consciously limited, hardly necessary

Many possible, but also many risks

When do you choose Web flow?

Webflow is the best choice for your business if:

marketing wants to create and modify pages independently
speed and time-to-market are crucial
‍

design should not be a compromise

you want less maintenance and risks
performance and SEO are important
you want to be internationally scalable (in the future)

In practice, we see Webflow is always the right choice for:

B2B marketing websites
SaaS companies
organizations that launch a lot of campaigns and content
teams that want to experiment and optimize quickly

When do you choose WordPress?

WordPress is the right choice for your business if:

you are dependent on specific legacy plugins
your organization is fully set up on WordPress
migration to another CMS is not (yet) possible

WordPress is powerful, but requires attention and maintenance from development.

Costs: what does it give you really upon

Which CMS is financially the best choice at the bottom of the line?

Hosting included
No plugin maintenance
Fewer technical fixes
Less dependent on developers

Exclusive hosting
Premium plugins required
Regular maintenance
Security updates
Plugin conflicts
Performance optimization

Measured in 3—5 years Webflow more predictable, cheaper and more efficient for your business.

Common misunderstandings

“Webflow is only for small websites”

→ Incorrect. In fact, Webflow is a widely used CMS for international and enterprise marketing websites.

“WordPress is cheaper”

→ Usually the first year. After that, the costs of maintenance and fixes increase rapidly.

“Webflow isn't optimal for SEO”

→ Quite the contrary: speed, structure, and clean code are actually strong SEO factors.

“You're stuck with Webflow”

→ Content from Webflow can always be exported and the CMS is not a closed ecosystem.

SOUTH advises

We see that many companies benefit from the flexibility that Webflow offers. We regularly successfully migrate websites from WordPress to Webflow for teams that: