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This is the time
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AI Summary for:
The Livingstone brand is now as exclusive as the villas it builds and renovates. And above all, it has put the company on the national map. During a complete brand and marketing transformation, ZUID turned everything upside down. From positioning to activation. The result is a brand and smart marketing that encourage (prospective) villa owners to think bigger. Corporate identity, website, campaigns, social media strategy, and advertisements in luxury magazines now form one recognisable whole, fully measurable and optimisable. There is a scalable foundation for growth and expansion in new markets.
This was the status quo
Livingstone frequently used the term “Welcome home”: a slogan that had long since outgrown its purpose. In the search for a new pay-off, it became clear that the overall image of the brand fell short of the quality of their villas. And above all: the enjoyable process of getting there. With the imminent expansion of services and the brand-new showroom, it was important to get everything in order. And to raise the bar by using measurable, results-driven marketing initiatives to achieve nothing less than national recognition.
From ambition to result
With all services, previously spread across various sub-brands, Livingstone has everything in-house to turn the architecture, construction, and living phases into a compelling narrative. And to offer a process that you, as a future resident, will enjoy.
Based on this, ZUID developed a complete brand foundation. This also resulted in the new pay-off “Built on Good Stories”, the new corporate identity, website, visual material, campaigns ,and social media strategy. With HubSpot, we measure, optimise, and integrate all marketing initiatives. Now there is a single brand that invites you to realise your housing dreams during an inspiring construction journey. The new 'renovation' service is an integral part of this.
Beyond the Unexpected
Livingstone has a clearer vision than ever what the brand stands for. All communication is consistent and appealing. We ensure this with extensive marketing campaigns, including smart targeting. This not only creates a renewed brand, but also a solid foundation on which to build and excel in result-driven marketing.
Together, we have turned the new Livingstone into a great story. And Livingstone is ready to realise many more.
Do you want to prepare your brand for the future and new markets? Let the ZUID-effect surprise you.
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Beyond the unexpected
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