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Energy and environment

From price pressure to customer value

The energy market is tough.

Margins are under pressure, customers switch faster than ever, and new players are changing the rules of the game. For energy companies, it's all about maintaining profits while building a brand that inspires trust and loyalty.

Where growth
stalls

Price pressure

Energy is seen as a commodity without distinction. Customers choose based on price, which puts margins under structural pressure.

High churn and low loyalty

Switching behavior is the norm. Without a strong brand or excellent customer experience, customers drop out more quickly.

Outdated digital processes

Many customer portals and back-end systems are not scalable or user-friendly, which increases costs and reduces customer satisfaction.

Trust is under pressure

From rising prices to greenwashing, reputation and brand trust are vulnerable, while trust is precisely makes the difference in customer retention.

New propositions underutilised

Charging infrastructure, solar panels, or dynamic pricing require smart marketing and integration, but often remain isolated initiatives.

Your partner for growth

Book a free 30 minute consultation
50+ in-house marketing experts are here for you

Find, engage and grow

Strategy that pays off

We develop strategies that focus on KPIs such as churn rate, NPS, and customer lifetime value. This way, you increase customer value and margins at the same time.

A brand that gains trust

We build brands that radiate relevance and transparency. Not just an energy supplier, but a partner in security and progress.

Digital platforms that convert

From self-service customer portals to dynamic contract models: scalable solutions that accelerate processes and increase revenue.

AI and customer insight data

With customer forecasting, personalized offers, and dynamic pricing, you can control margin, loyalty, and customer satisfaction in real time.

Balanced marketing and sales

We provide campaigns and tooling that strengthen both acquisition and retention — from onboarding flows to loyalty programs.

Their words mean more than ours

Thanks to ZUID's speed and creativity, we were able to go from idea to campaign in just weeks.
Carlijn van Donselaar
Head of Strategy and Communication
@
Voor Ons Nederland
ZUID isn't just an agency, they're out strategic partner that enables growth. They understand our business, challenge us, and translate our ambitions into real results.
Rick Gijsen
Owner
@
Livingstone
ZUID shows how strong a strategic partnership can be: together, we're building a powerful CZ employer brand. ZUID knows how to translate CZ's vision into creative expressions.
Janneke van Loon
Corporate Recruiter
@
CZ
With ZUID, we've built a solid foundation for everything Easyflex represents. From rebranding and AI applications to streamlined marketing integrations, a powerful concept, and a new website.
Alexandra Gouda
Marketing manager
@
Easyflex

Energy and environment cases

NieuweStroom

Gain ground in the competing energy market

Quote requests
41%
Positive brand perception
69%
Expertise
Expertises

Decision ready
before the next quarterly meeting

Our onboarding process is designed for energy companies that have no time to lose. Within a few days, you will receive a specified proposal that complies with compliance and sustainability guidelines and is ready to submit to the MT, board, or supervisors.
1.
Book an introduction
Talk to one of our experts about your challenge
2.
A quote within 24 hours
Includes a clear overview of the price structure
3.
Start the project
Assembling a specialist team
4.
Grow & optimize
Based on live data, we make adjustments
Don't get stuck in meetings, get moving.

Frequently asked questions

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