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Non-profit & government

From big ambitions to tangible change

Public sector organisations and government bodies are carrying an ever-increasing burden.

From healthcare and sustainability to social participation and digitisation: the pressure to deliver more with fewer resources grows by the day. The difference between ambitious plans and real-world impact lies in how you leverage brand, technology, and human-centric innovation.

Where growth
stalls

No marketing departments

Many organisations lack a dedicated in-house marketing team. As a result, strategy remains fragmented and execution becomes sluggish.

Human-centricity remains theoretical

The citizen is 'at the heart' on paper, but this rarely translates into tangible policy or communication.

Slow decision making

Complex administrative processes take time. As a result, innovation and execution struggle to get off the ground until it’s too late.

Untapped insights

There is no shortage of research and data, yet they rarely lead to concrete change or policy with genuine buy-in.

Unclear positioning

The desire to be all things to all people often leaves organisations sounding vague and difficult to recognise.

Your partner for growth

Book a free 30 minute consultation
50+ in-house marketing experts are here for you

Social value creation

Strategy with social impact

We develop strategies that really work for citizens, members, or target groups. Achievable within limited resources and measurable in terms of impact, reach, engagement, and growth.

A brand that inspires trust

We build brands that are credible and inclusive. With stories that build trust and increase donor loyalty, stakeholder buy-in, and social engagement.

Accessible digital platforms

From campaign sites to citizen portals: secure, scalable, and accessible to everyone according to WCAG guidelines. Designed to increase satisfaction and reduce costs per user.

AI and data for better policy

We leverage data and AI for scenario planning, engagement analytics, and monitoring. This results in evidence-based policy with greater real-world impact.

Campaigns that mobilize

Through creative storytelling and a performance-driven approach, we inspire people to act, whether for donations, volunteering, or public participation. All underpinned by measurable results and clear returns.

Their words mean more than ours

Thanks to ZUID's speed and creativity, we were able to go from idea to campaign in just weeks.
Carlijn van Donselaar
Head of Strategy and Communication
@
Voor Ons Nederland
ZUID isn't just an agency, they're out strategic partner that enables growth. They understand our business, challenge us, and translate our ambitions into real results.
Rick Gijsen
Owner
@
Livingstone
ZUID shows how strong a strategic partnership can be: together, we're building a powerful CZ employer brand. ZUID knows how to translate CZ's vision into creative expressions.
Janneke van Loon
Corporate Recruiter
@
CZ
With ZUID, we've built a solid foundation for everything Easyflex represents. From rebranding and AI applications to streamlined marketing integrations, a powerful concept, and a new website.
Alexandra Gouda
Marketing manager
@
Easyflex

Non-profit & government cases

Voor Ons Nederland

The voice of the mild majority

TV display
16,007,310
Online display ads views
74.6%
Expertise
Expertises

Decision ready
before the next board meeting

Our onboarding process is set up in such a way that within a few days you have a clear proposal, coordinated with the right stakeholders and ready to submit to the board or city council.
1.
Book an introduction
Talk to one of our experts about your challenge
2.
A quote within 24 hours
Includes a clear overview of the price structure
3.
Start the project
Assembling a specialist team
4.
Grow & optimize
Based on live data, we make adjustments
Don't get stuck in meetings, get moving.

Frequently asked questions

How can we go from plan to execution faster?
Our communication often feels too general. How do you ensure edge?
How do you make strategy specified in a complex organisation?