Voor Ons Nederland

The voice of the mild majority

‍

TV display

16,007,310

Online display ads views

74.6%

Industrie

Non-profit & government

Expertise

Expertises

Create

and

Define

and

Navigate

Think...

AI Summary for:

Voor Ons Nederland (VON) had a crystal clear mission: to give the 'reasonable majority' a voice in the heated public debate on the one hand. To making the housing crisis the most important theme during the elections and formation, on the other. The ingredients were there. A powerful network, in-depth supporter data, and the will to innovate. But how do you translate that potential into national impact under high pressure, without getting caught in political tug of war? Together, we transformed this ambition into “Nederland Wil” (The Netherlands Wants), a platform that replaces polarisation with connection.

This was the status quo

VON's foundation was rock solid. With heavyweights such as Klaas Dijkhoff and Bas Erlings and thorough research into the issues that really matter, VON has struck gold. The courage to do things differently is definitely there. The challenge lay in perception and time. How do you prevent a social movement from being mistaken for yet another political party, especially with elections approaching? There was a rock-solid factual basis that called for a strategic structure that not only sends the message, but also makes it land.

Carlijn van Donselaar

Head of Strategy and Communication

Voor Ons Nederland

ZUID immediately understood our social goal and shared our motivation to get people moving.

From ambition to result

We took VON's strong foundation and built the overarching construct “Nederland Wil” (The Netherlands Wants) on top of it. We linked their unique data to our knowledge of behavioural psychology and frames. By strategically separating the sender (VON) from the initiative (Nederland Wil), we immediately created credibility. The result: a national campaign about populist tricks, which attracted attention from Pauw & De Wit, among others. With TV commercials, online video, social ads, and online ads during the debates, we created awareness at the right moment. In short: populists' tricks are now so transparent that no one neeeds to fall for them anymore.

The “Nederland wil wonen” (The Netherlands wants to live) campaign ran in parallel. It was a call to political leaders to treat the housing crisis as a key issue during the elections and formation of a new government. The campaign shows that first-time buyers, families, and elderly people are stuck, while the shortage has risen to hundreds of thousands of homes and the waiting time for a house has become normal for many. For the campaign, we use a combination of online resources, social ads, and a Webflow website for maximum reach and results.

Carlijn van Donselaar

Head of Strategy and Communication

Voor Ons Nederland

ZUID immediately understood our social goal and shared our motivation to get people moving.

Ready for real results?

Get to know us

Beyond the Unexpected

In the short time we had left before the general elections, we deliverd not just campaigns but a movement that will last for years. VON is now the architect of the new reasonable middle class, with a brand construction that can withstand the issues of the day. A textbook example of collaboration in which each other's strengths are exponentially reinforced.
‍
Ready to give your brand what it needs to growth? Experience the ZUID-effect.