In a world that is changing and therefore needs change to stay livable, doing nothing is not an option. Not even for creative agencies. Because just like you can make a difference on a personal level, we can do the same at a company level. That is why ZUID takes responsibility in two ways: by keeping the operational footprint of our organization as small as possible and by constantly monitoring the marketing brainprint of our products and services.
The marketing brainprint acknowledges the long-term psychological, sociological and cultural impact that brand, marketing and creative strategies and decisions have for everyone. This is reflected in ZUID's various areas of expertise. That's why we keep ourselves and therefore our products and services focused on the following themes:
purpose driven organisation instead of organisation with a purpose - 17 Sustainable Development Goals - red, amber & green brands - Environmental, Social and Governance (ESG) criteria - impact intake
Making events, merchandise, POS material & packaging, production of creative tools, web & email hosting, influencer marketing - measuring CO2 emissions in campaigns - offering alternatives
A green route - positive approach - the power of storytelling - attention to greenwashing & greenhushing and purpose washing & purpose hushing - future-proof communication
You make an impact together, which is why we always closely involve our customers in partnerships in the choices we make in the field of sustainability. First, we monitor where you stand with your brand or organization and where you want to go. We will never impose anything on you that doesn't match your DNA. But occasionally, as far as we're concerned, it's okay if we think it can or should be better. Because there is not always enough time and together you can achieve much more than alone.
Good to know is that we took these steps after an intensive in-depth program from Cambridge University in the field of Sustainable Marketing. This covered the latest insights, research and experiences from where we made our team future-proof. But with such an important topic as the future, you are never done. We learn every day and are therefore more than open to suggestions or comments on our intentions for impact.