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Software developer Easyflex helps the temporary employment industry make administration easier. But the look and the website lagged behind the strong software. We closed that gap together, so that the brand is now just as strong. Thanks to internal streamlining, no lead has to be lost. We also created a customizable website that makes it as easy as possible for everyone. Just like Easyflex software.
This was the status quo
Easyflex is very good at what it does, but also incredibly humble. It lacked the right tools to enthusiastically tell you what it had to offer the temporary employment industry. The website was very outdated, the brand identity was not distinctive and Sales and Marketing were separate silos, which makes it unnecessarily challenging to turn leads into deals, even if you still have such a strong product and a committed team.
From ambition to result
We surprised Easyflex with a web design that went off the beaten design path. “We want this look for our entire brand,” the response was. So said, so done. The result: a more than distinctive corporate identity, an own illustration style and an innovative AI image bank and AI main image. The new communication concept “That's easy!” grew internally into a mantra. And “that's easy!” also comes to life in the brand movie we came up with. The result is a video that loads the concept, clarifies the proposition and makes the corners of the audience curl.
The dynamic, low-code site is a real business card and a central source of information. The marketing transformation is driven by HubSpot, a platform with integrated CRM, marketing, sales, and service tools. All efforts are now measurable and warm leads flow directly to Sales. Easyflex is now measuring better results: more traffic, interactions and conversions.
Beyond the Unexpected
Progress beyond the unexpected. As a challenger, builder, accelerator and partner of Easyflex, we went for nothing less. Easyflex is pleased with the distinctive brand identity, the future-proof digital platform and the streamlining between Sales and Marketing. In addition, the Easyflex team has been given all the tools to get started with the new corporate identity and AI illustration style themselves. The new brand movie brings the campaign concept further to life by combining VFX (visual effects) with authentic images of the people and the building. As a result, Easyflex lets viewers experience the Easyflex feeling in 50 seconds.
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