Conquer your market with ZUID
With brand, marketing and digital, we create a powerful system for your growth.
This is the time
From agreement to live
1 month
2 languages
1 complete experience
Industrie
Think...
AI Summary for:
Big Green Egg, famous for its green, egg-shaped barbecues, has temporarily expended its range with a real flavour enhancer. The name? Evergreens from around Europe: an exclusive celebration box for lovers of outdoor cooking, flavour, music, and togetherness. The box contains three items: a recipe book, a music book and three gold-colored LPs with evergreens (timeless song, popular among several generations). The quality was undeniable, but sales lagged behind. ZUID and Big Green Egg joined forces to turn the tide. We turned the online communication tools into a real experience. A preview of the luxurious, three-part package that stimulates multiple senses leaves the specific target group wanting more.
This was the status quo
The box was perfect in every detail, but it was marketed too functionally. As a 'product' rather than an experience. Whereas the book (and the idea and price tag behind it) actually calls for emotion, context, and desire. Because these evergreens are meant to be collected, shared and celebrated with friends and family. Big Green Egg already had a basic description and a functional order page. Fine for EGGers who had already decided to buy the box. But insufficient to convince those who were (semi-) interested.
From ambition to result
ZUID saw great opportunities in a product-as-an-experience approach. This was completely new for the BGE team, whom we managed to surprised in the very first meeting with a web design that stemmed from that approach. We arrived at the design by starting at the core: who is this box really intended for? The target group analysis showed that the strength lay not with the masses, but with collectors, true Big Green Egg fans and groups of friends with a higher disposable income. People who value stories, rituals, and celebrating life together.
Based on these insights, we developed the creative concept “Grilling me softly”: an ode to music, food, and togetherness. Not a product campaign, but an experience that comes to life in a multilingual Webflow campaign page (NL & DE) built by us. In addition, we made full use of “scrollytelling”: visitors not only saw what was in the box, but could experience it. By watching, reading, and listening, they got a taste of what the box has to offer. The page draws visitors in and keeps them there. This leaves only one logical conclusion: I HAVE to have this.
Beyond the Unexpected
Creatively and digitally, we went far beyond what had been previously imagined. Even Webflow shared the campaign page internally as a powerful example of storytelling. We showed courage by not viewing the product as a 'thing', but approaching it as a culture, emotion, and story. We recognised how essential experience is in premium propositions and knew how to translate that into marketing material that perfectly captures that experience.
Our greatest added value? It lies in conveying this specific approach to the product and associated marketing to the Big Green Egg team. This insight was completely new to them and opened the door to a completely different approach to their product marketing.
Ready to give your brand what it needs to grow? Experience the ZUID-effect.
Showcase upshot
Tailored customer team
1 month
From agreement to live
2
Languages
1
Complete experience
50+ in-house marketing experts are ready
Progress beyond the unanticipated
Book one
consultation
Follow us
© Zuid.com 2025
