ZUID has launched the ZUID SiteScan: a free tool that allows you to analyse your website and, among other things, compare its AI discoverability with that of your competitors. We didn’t do this without good reason. A website can be a catalyst, but also an obstacle to achieving your business goals. These are the four reasons why websites hinder growth that we see most often

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1. Website based on gut feeling

Choices regarding design, layout or functionality are often made “because it looks nice”. Or because successful competitor A or innovative competitor B does it that way. And sometimes it’s simply a compromise between many opinions.‍But a website that isn’t based on data often misses the mark. Without insight into where your visitors come from, where they drop off or what they actually need, every change is a gamble. Growth only happens when you base decisions on measurable behaviour and hard facts. How do you go about it? With smart testing and optimisation tools such as dynamic personalisation, A/B testing and experience optimisation, you can continually tailor the user experience to your specific customer segments. With all the positive consequences that entails for conversions…

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2. The website lacks agility

Nothing is more frustrating than a brilliant marketing idea that can’t go live for another three weeks because you’re dependent on a developer for every minor tweak or new landing page. By then, internal enthusiasm has faded, as has external interest. In short: you miss the momentum. Your marketing team may be as forward-thinking as you like, but if your website isn’t agile, it will significantly slow down your time-to-market. An inflexible website thus becomes a millstone around your marketing team’s neck.

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3. Website struggling with a cumbersome technical legacy

By ‘technical legacy’, we mean outdated CMS platforms, a tangled web of poorly maintained plugins and intertwined backend code. There’s a good chance that this not only makes your website slow and insecure, but also that new integrations (for example, with your CRM or email software) become complex and expensive. Are you spending more time putting out ‘website fires’ than building new pages, functionalities and tests? Then it may well be that your tech legacy is holding back your (online) growth.

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4. Website looks outdated

First impressions count for a lot. If your image no longer matches the quality of the services or products you provide, potential customers will lose interest. This applies just as much to your showroom or office, your brand and corporate identity, as it does to your website. A website that looks as though it was last updated five years ago conveys a lack of professionalism and reliability. The user experience (UX) must meet today’s standards.

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Do any of these obstacles sound familiar? Don’t panic. Have a think about what it will take to overcome them. Get in touch, then we’ll be happy to discuss it with you, with no obligation.

About ZUID

At ZUID, we build websites using Webflow. This results in user-friendly, low-code websites that marketing teams can manage themselves. They are highly flexible, modern and offer a wide range of testing and optimisation options. As a Webflow Enterprise Partner, we are the ideal team to give you a demo. Request a demo with no obligation!