For more than 70 years, the non-profit organisation, De Zonnebloem (the Sunflower) has been about people. They believe that a physical disability should never be an obstacle. And ZUID completely agrees with that ambition.
De Zonnebloem allows people with a physical disability to participate more in everyday life by making social activities accessible. The non-profit asked ZUID to create informative and engaging online and offline content for volunteers, participants and donors. In addition, ZUID helped to engage, retain and activate the new generations of these audiences.
Zonnebloem utilises various communication podiums both offline and online. This includes the ZON magazine for volunteers, web articles, direct mailings for fundraising and the Annual Zonnebloem Lottery. We created a new look and feel with an adapted tone of voice to appeal, inspire and engage a younger audience. We continuously scan and identify cross-media opportunities in order to leverage the power of the stories told through various channels.
Periodic reader surveys, website statistics and social media channels show that a growing group of donors, volunteers and participants feel seen, heard and valued. In line with these results, we have been able to reverse the trend of declining lottery ticket sales. Due to a significant increase in the number of lots sold, De Zonnebloem makes more social activities possible for more people!
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