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BAER is a specialist manufacturer that designs and produces high-tech, lightweight sandwich panels. These are used for the walls of vehicles, such as buses and military vehicles. A niche product in multiple markets. But no less important to market effectively for that reason. With the goal of conquering the international market, and particularly the defence sector, ZUID created the right platform to realise that ambition.
BAER stands for precision. Everything they do is accurate down to the millimeter. The company has a clear ambition and a sharp shortlist of potential customers they want to convince. In doing so, they encountered one challenge: how do you convince those customers of the power of a product that ultimately blends into the construction of the bigger picture? ZUID knows how to handle that.
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To effectively market the sandwich panels, BAER was initially looking for a new website. The goal: to visually present the product better and shift the focus to defence. We faced the same challenge as BAER. Ultimately, they are ‘just’ panels incorporated into the final product. And that final product is certainly impressive. To bring those two worlds together and truly visualise what BAER delivers, we turned to AI.
It may sound like a simple process: having AI generate vehicles with sandwich panels. Yet, it requires the same precision as BAER's own work. Naturally, the vehicles and the panels had to be accurate down to the last detail. To guarantee this, we first conducted extensive product photography, which we then processed flawlessly into the AI renders.
At the same time, work was done on a scrollytelling Webflow website. Together with BAER, we created a compelling narrative for all the in-depth pages. The old website that felt like that of a local company, was transformed into a new platform that's more like an online business card with international appeal.
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With an expanded corporate identity, new photography, and compelling copy, we created a website that allows BAER to reach the world. The AI image production demonstrates in a revolutionary way what BAER's panels can contribute to.
To achieve BAER's goals together, we took a realistic approach to the next steps. BAER knows clearly who their potential customers are and how to reach them. Therefore, large marketing campaigns won't yield the best results. At ZUID, we only create what helps you realise your ambitions.
Looking for a new website that achieves your goals too? Experience the ZUID effect.
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Beyond the unexpected
