The Livingstone brand is now as exclusive as the villas it builds and renovates. And above all, it has put the company on the national map. During a complete brand and marketing transformation, ZUID turned everything upside down. From positioning to activation. The result is a brand and smart marketing that encourage (prospective) villa owners to think bigger. Corporate identity, website, campaigns, social media strategy, and advertisements in luxury magazines now form one recognisable whole, fully measurable and optimisable. There is a scalable foundation for growth and expansion in new markets.
Livingstone frequently used the term “Welcome home”: a slogan that had long since outgrown its purpose. In the search for a new pay-off, it became clear that the overall image of the brand fell short of the quality of their villas. And above all: the enjoyable process of getting there. With the imminent expansion of services and the brand-new showroom, it was important to get everything in order. And to raise the bar by using measurable, results-driven marketing initiatives to achieve nothing less than national recognition.
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Beyond the unexpected
