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Euramax
Material and brand imprinted in the minds of consumers, dealers and manufacturers
Organic site traffic
+51%
Industrie
Think...
AI Summary for:
Euramax wanted to be more than just a manufacturer of coated aluminium. The ambition was to position aluminium as the preferred material for RVs and buildings, and to establish Euramax as the knowledge and collaboration partner. Not just for OEMs, but also for architects, dealers, manufacturers, and even end users. As an extension of the organisation, ZUID helped Euramax create a brand that is recognised, trusted, and actively chosen. In addition, we are committed to increasing the awareness of aluminium as a construction material for walls. In the minds of all target groups.
This was the status quo
Euramax has always been a sales-driven organisation with in-depth product knowledge and strong customer relationships. A leading global player in its market. But that market changed. Competition increased. And the (indirect) influence of new target groups, such as dealers, architects, and consumers, called for a new approach.
Marketing had previously hardly played any role. There was no marketing team, no coherent story, and the website did not match the ambitions. Euramax knew what it had to offer, but lacked the means to communicate it structured, convincing, and consistent. As a result, it failed to achieve its main goal: creating preference for aluminium and for Euramax.
From ambition to result
A few years ago, ZUID started with a strategy that led to the communication concept “On Your Side”. This has since become much more than a pay-off; it reveals and reinforces the internal compass of every Euramax employee. It is also an external promise to all stakeholders. We consistently translated the story to all touchpoints, including a new, multilingual Webflow website. This website communicates a clear proposition to architects and manufacturers and further elaborates on the RV branch.
To structurally position aluminium as the most sustainable and superior material, we broadened the scope of marketing and sales. In addition to B2B manufacturers and architects, we focused on preference among designer through a Craft Identity inspiration campaign. Dealers were actively involved through events and POS material, among other things, while we reached the B2C market through platforms such as RTL Campingtijd and AutoBild. At the same time, we equipped Euramax's European sales team with a structured Showell environment that supports them in preparation, conversation, and follow-up. In our role as external CMO, we continuously steered on course, priorities, and effective use of resources.
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Beyond the Unexpected
Our partnership with Euramax proves that one plus one really can be three. That responsibility, initiative, and ownership are not passed back and forth, but are felt very strongly by both parties. ZUID functioned as an in-house marketing team. With short sprints, we ensured that commercial goals were not only set, but also achieved. Euramax now has a brand that is lived internally and recognized externally, and the resourced, knowledge, and structure to live up to that story every day. In sales conversations, at events, online, and far beyond.
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+51%
Organic site traffic
15+
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